MonaWatch CRO
Product detail page rebuilt for trust + scannability.
Watch PDP rebuilt section by section. Buried specs, no trust signals at the title, no scarcity, no UGC. Researched, re-spec'd, mocked up, approved by client. Ships as a Liquid theme update.
- Role
- CRO Designer
- Year
- 2026
- Client
- Mona Watch (Mona Electronics LLC, est. 1989)
- Scope
- Shopify PDP · mobile-first · research-led
- Tools
- Figma · Hotjar · GA4 · Claude · Shopify Liquid
Who they are.
Mona Watch (Mona Electronics LLC) is a UAE watch dealer trading since 1989, with 80,000+ watches sold nationwide and 3,000+ shipped internationally. Storefront on Shopify, strong product photography, deep brand catalogue.
The product detail page was where good traffic was leaking. Visitors landed on a Seiko Prospex page, skim-scrolled past dense prose, never reached the reviews or trust grid sitting at the bottom.
What needed solving.
The PDP was specs-first, not buyer-first. The H1 ran 24 words, no rating star sat next to it, no badge said why this watch (Limited Edition, 4,000 pieces worldwide). Specifications were buried inside a single Description prose block. Trust grid + 325 Google reviews lived ~4,000px below the cart, where most mobile visitors never reached.
Hotjar scroll maps + GA4 funnel data showed mobile add-to-cart was the biggest drop. Goal was clear: rebuild the PDP so the buyer reaches a confident yes within the first 1.5 screens.
- Pull the buyer's eye into the gallery within the first scroll↳ Lifestyle thumbnail row added to the gallery to grab attention faster (video slot reserved)
- Make the title block scannable + SEO-friendly in <5 seconds↳ 3-chip system (Save % + Collection + Scarcity / style benefit) replaces the lone Save % chip — chips also help users explore the wider collection
- Add value-chips that segment the catalogue, not just discount %↳ SEO-friendly title + supporting tagline so visitors instantly understand what the watch is for
- Move trust + urgency above the fold without dark patterns↳ 5-star rating inline with title — high-ticket buyers need authenticity proof up front
- Replace prose-buried specs with broken-out, scannable blocks↳ Watch Characteristics chips (Size · Strap · Dial) above the fold + 3 lifestyle benefit bullets
- Add an FAQ that doubles as SEO + support deflection↳ Tiered stock-meter (Hurry · Almost gone · Limited stock) tied to live inventory — scarcity without invented urgency
Five phases, idea to ship.
- 01✓ doneAudit
Heuristic review + GA4 funnel pull + Hotjar scroll-and-click heatmaps on the live PDP.
- 02✓ doneResearch
Synthesised gaps into a 4-block recommendation spec: gallery, overview, purchase, description. Captured in a Research panel inside the Figma file.
- 03✓ doneSection mockups
Rebuilt the PDP section by section in Figma. Each section paired with an A/B baseline so impact is measurable post-ship.
- 04✓ doneClient approval
Client signed off on the rebuilt PDP — frame named 'approved CRO page' inside the Figma file.
- 05Liquid build + ship
Implementation queued in Shopify Liquid. Each section ships independently to keep A/B baselines clean.
The work.
Under the hood.
- Design
- Figma · section-by-section CRO mockups
- Research
- Hotjar (scroll + click heatmaps) · GA4 funnel
- AI · Synthesis
- Claude — synthesised raw heatmap + analytics into the spec
- Platform
- Shopify · custom Liquid theme
What shipped.
- PDP rebuild approved by client (signed-off CRO frame in Figma)
- 15+ section-level changes documented with old vs proposed pairings
- Each change is A/B-baseline-able so impact is measurable post-ship
- Liquid implementation queued, ready to ship section by section
- Research artefact reusable: same spec template now drives announcement bar + cart drawer redesigns
Made with.
- CRO DesignerTaher Badshah ↗
- Shopify Developer1 Shopify Developer
- ClientMona Watch (Mona Electronics LLC)
- Research stackHotjar · GA4 · Claude
On the roadmap.
- →Liquid implementation of the approved PDP
- →A/B baseline reporting per section after ship
- →Apply the same research → approval workflow to announcement bar + cart drawer
- →Brand-page CRO pass once PDP impact is measured
