Wedo
Tasks + habits + analytics in one app.
A next-generation task and habit tracker that combines intuitive design with powerful metrics. Manage to-dos, habits, fasting, diet, and progress in one place, designed to keep users motivated, not shamed.
- Role
- Product Designer · UI/UX
- Year
- 2026
- Client
- Wedo (CEO-initiated)
- Scope
- iOS · 40+ screens
- Tools
- Figma · Prototype testing
Onboarding · social sign-in, frictionless start
Who they are.
Wedo started as a CEO-initiated concept: a single app to replace the patchwork of to-do, fasting, calorie, and habit trackers most people juggle. The brief, build something that feels effortless yet packs serious analytics underneath.
Team was lean: one CEO, one iOS developer, one designer (me) leading research, UX, and UI end to end.
What needed solving.
People struggle to juggle multiple tasks and build healthy habits. Traditional to-do apps are limited and don't offer a holistic view of tasks, habits, and progress tracking, all in one place.
The challenge was combining to-do management with habit tracking (fasting, diet, calories) inside a single interface, presenting progress visually, and designing seamless onboarding so beginners aren't overwhelmed.
- Unified platform for tasks + habits in one app
- Detailed progress tracking and visual analytics
- Group / collaboration capability built in
- Intuitive interface that scales from beginner to power user
- Gamified rewards that feel earned, not manipulative
Five phases, idea to ship.
- 01✓ doneResearch
Competitor study, Todoist, Habitica. User interviews on lapsed habit-tracker users.
- 02✓ donePrioritisation
Core vs nice-to-have feature split. Design principles: simplicity, consistency, clarity.
- 03✓ doneDesign
40+ screens covering onboarding, dashboard, task views, habits, metrics, profile.
- 04✓ donePrototype + test
Figma prototype tested with users, iterative refinement based on feedback.
- 05● nowHand-off
Spec + assets shipped to iOS dev for build.
The work.
Every screen, side by side.
How it moves.
- Modals + micro-interactions across the dashboard
- Streak recovery reframes a missed day as 'pause', no shame
- Reward badges unlock with a Lottie celebration
- Visual progress bars + charts animate on view
Under the hood.
- Design
- Figma · prototype + testing
- Mobile
- Native iOS (client-side dev)
- Auth
- Social sign-in (Google / Apple)
- Analytics
- Visual dashboards · monthly · weekly · daily
Numbers move.
What shipped.
- +45% increase in daily task completion (prototype testing)
- +30% boost in habit consistency across fasting, diet, and calories
- Positive feedback on clean UI and integrated analytics
- Strong reception for reward systems and visual metrics
- 40+ screens delivered, design system ready for build
“Avoiding information overload was the hardest part, Wedo had to do a lot, but feel like one thing. Gamification turned out to be the engine.
Made with.
- Product DesignerTaher Badshah ↗
- Client + ConceptWedo CEO
- iOS EngineeringClient-side iOS dev
On the roadmap.
- →iOS build & TestFlight beta
- →Group / collaboration mode
- →Apple Health integration
- →Widget for lock screen
