UrbanMop
Static site to dynamic mobile app for UAE cleaning services.
UrbanMop, a UAE cleaning-services brand, jumped from a static website to a dynamic mobile app on iOS and Android. The app leans into two distinct edges: lower prices for customers and reduced commissions for vendors, wrapped in a booking flow that's tap-fast.
- Role
- UI/UX Designer
- Year
- 2026
- Client
- UrbanMop (UAE)
- Scope
- iOS + Android · 30+ screens · design system
- Tools
- Figma · user research · competitor analysis
Home · welcome, search, services grid + offers strip
Who they are.
UrbanMop is a prominent cleaning service provider in the UAE. They built a reputation on responsive ground operations, but the digital experience was a static website that didn't scale with growing demand or differentiate them in a crowded market.
The brief: design a native mobile app that reflects the operational quality of the brand, makes booking faster than calling, and visibly highlights the two competitive moats — lower prices and lower vendor commissions.
What needed solving.
A static site converts visitors into questions, not bookings. Phone and WhatsApp had become the de-facto booking channel — high friction for customers, expensive for ops, impossible to scale.
The competitive market in the UAE cleaning space had a noisy floor. UrbanMop needed an app that surfaced its price + commission edge without leaning on pure marketing copy, and gave vendors enough satisfaction with the platform to stay loyal.
- Replace phone/WhatsApp booking with a tap-to-book mobile flow↳ Native iOS + Android booking app, 30+ screens covering customer + vendor + admin touchpoints
- Surface the price + vendor-commission advantage in the UI itself↳ Price-edge messaging baked into the booking confirmation, not just marketing pages
- Single-screen pop-up for service / sub-service selection — no funnel sprawl↳ Single-screen service / sub-service picker — picks resolved without a multi-step wizard
- Performance-first: app must feel fast on mid-range UAE devices↳ Lifestyle photography in place of animations to keep load + battery cost low and brand premium
- Design system that scales beyond launch (provider app, dashboard)↳ Tokenised design system shared across customer + vendor + future admin dashboards
Five phases, idea to ship.
- 01✓ doneResearch
Stakeholder interviews + UAE competitor scan + vendor shadowing in field.
- 02✓ doneConcept
Two divergent ideation passes: animation-led vs photography-led. Photography won on performance + feel.
- 03✓ doneWireframe + test
Lo-fi wireframes through internal testing rounds with ops + sample customers.
- 04✓ doneDesign system
Tokens, components, type scale built first so the 30+ screens shared one source of truth.
- 05● liveUI design + handoff
30+ screens delivered to in-house and agency dev teams. Ship across iOS + Android.
The work.
How it moves.
- Service-picker pop-up uses spring slide-up, not fade — feels like a card you've opened
- Booking confirmation: subtle scale-pulse on the price chip to draw the eye to the saving
- Tab transitions kept snappy (≤200ms) — performance over polish where they conflict
- Reduced-motion respected end-to-end
Under the hood.
- Design
- Figma · token-mirrored system
- Research
- Stakeholder + vendor interviews · UAE competitor analysis
- Mobile
- Native iOS + Android
- Imagery
- Lifestyle photography · CDN-served
- Team
- 2 designers · 4 developers · 1 project manager
Numbers move.
What shipped.
- Live on iOS + Android — replacing the static-site bottleneck
- 20K monthly active users · 620 new users / month
- 5K monthly events tracked — clean instrumentation across booking funnel
- Vendor satisfaction lifted via lower commission visibility in-app
- Design system reused for vendor + admin surfaces, no rebuild required
Made with.
- UI/UX DesignerTaher Badshah ↗
- Co-designer1 designer
- Engineering4 developers
- Project Manager1 PM
- ClientUrbanMop, UAE
On the roadmap.
- →Provider-side dashboard surface
- →Subscription cleaning plans
- →Multi-city expansion across the GCC
- →Loyalty / referral mechanic tied to commission savings
